What Do I Do
With My Headshots?
People decide who you are before they ever talk to you, and your photo is usually the first thing they see. Learn to turn your headshots into graphics that show what you're known for, not just what you look like.
Send Me the Free Recording- 60 minutes
- Filmed live, 2026
- Workbook included
- Free
Before they call you,
they size you up.
Nearly 70% of the buyer's journey happens before anyone reaches out. They scroll your profile, your reviews, and your website, and they've already decided: the right person, or just another option?
Source: 6senseThat's how fast people form a first impression of trust and competence.
Source: Princeton UniversityHere's what happens in that split second:
See
They see your photo before they read a word.
Feel
They get a gut feeling: approachable, credible, or forgettable.
Label
They file you away: the specialist, the funny one, or just another agent.
Perception shapes
selection.
Use a real photo.
Then make it say something.
AI headshots look polished until you show up and don't match. That gap is where trust breaks. Use AI for the ideas, never for your face. Then turn your real headshot into graphics that show what you're known for.
You asked. I answered.
He cuts out the fluff and gets straight to the point.
Drag the handle to see the difference
The room filled up.
Your seat's still open.
Send Me the Free Recording
Same skills.
Different label.
Every snap judgment ends in a label. Here's the ladder most pros are standing on.
- 01
Qualified Ghost
Great at what you do, but your photo is missing, or from 2015.
Label: nobody. - 02
Vanilla Expert
You show up with the same stiff headshot as everyone else, so you compete on price.
Label: just another option. - 03
Specialist
Your face shows up with what you're known for, again and again.
Label: the go-to.
Commodities compete on price. Specialists get chosen.
Alan went from car salesman to “Just give it to Alan.” Same skills, different label.
Stop being a Qualified Ghost.
Start being recognized.
- 01
How snap judgments work
See, Feel, Label, and why your photo shapes the label before you say a word.
- 02
Choose your label
Decide who you want to be known as, and what for, before your market decides for you.
- 03
The 3 perception drivers
Biological branding, the mere exposure effect, and authority bias, and how to put each one to work.
- 04
Build 3 graphics in Canva
A quote graphic, an animated FAQ graphic, and a testimonial graphic, each from a free template in about 2 minutes.
- 05
Use AI to do more with less
Copy-ready prompts for tips, FAQs, and post ideas. AI brainstorms; you stay the face.
Your workbook comes with it.
Follow along and fill it in as you watch. Inside:
- The 3 Perception Drivers
- 18 ways to use your pictures
- Shaping Your Narrative worksheet
Grab your laptop.
Build along with me.
Filmed live in 2026. Open a free Canva account, pause whenever you need to, and leave with three graphics that tell people what you're known for. If a former car salesman can make these in 2 minutes, so can you.
Real rooms. Real audiences.
Meet Alan Stern.
Alan spent 13+ years selling cars at Chevrolet and Lexus, where he became the dealership's go-to Corvette guy. “Just give it to Alan.” During the 2020 lockdowns his car memes made him “the meme guy,” and that led to his first talk in 2022.
Since then he's led 100+ live, laptops-open workshops for sales pros, entrepreneurs, and small-business owners.
I didn't suddenly become a better salesperson. I became the right salesperson for a specific situation.
Send Me the Free RecordingYour team is talented.
Does their profile say so?
Alan brings this workshop to your team live, with laptops open and workbooks in hand, and everyone leaves with graphics they can post that day.
A great fit for brokerages, sales teams, lenders or title companies hosting events for Realtors, and photographers who want to fill a headshot day.
Book Alan for Your TeamWhere Alan's been booked.
“His training focused on using social media in a way that blends business with personality—integrating work, humor, family, and everyday life to show people who you truly are, all while maintaining a professional image.”
“His methods and strategies to build brands through content creation and marketing are easy to embrace, powerful when implemented, and efficient for those managing multiple elements of business.”
“His delivery of the presentation was so great it took out the overwhelm I had around marketing. His strategies were practical and actionable that it ignited me to feel confident in marketing.”
“I've been in real estate for 18 years, and this year has been my busiest yet... I strongly believe much of that momentum is thanks to the improved online presence I developed using Alan's strategies.”
“Alan is such a great speaker, I attended three of his presentations, his classes are always packed with valuable information, and my team really enjoyed them.”
Before you hit play.
Is it really free?
Yes. Enter your name and email and you'll get the full recording and the workbook.
Who is this for?
Sales reps, entrepreneurs, and small-business owners (Realtors and loan officers included) who are great in person but don't market themselves online.
I already have a headshot. Isn't that enough?
A headshot shows what you look like. This shows you how to use it so people know what you're known for.
What do I need to follow along?
A laptop, a free Canva account, and your headshot. A professional one works best; a clear, well-lit photo will do to start. No design skills needed: you start from templates. ChatGPT is optional, for idea prompts.
You already have the photo.
Now make it say something.
Respected for what you know. Liked for who you are.
AI can fake a face. It can't fake you.
- The full workshop recording
- The Headshots workbook
- Watch anytime, on any device
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